ABOUT OUR LUCERO CREATIVE/ MINORITY & WOMEN OWNED / HUB / CERTIFIED
Did someone say full-service creativity? Lucero Creative is a culture-driven, bilingual agency led by passionate creatives with over 20 years of photography and branding experience and more than a decade helping businesses shine in Austin, Texas. After years of capturing amazing visuals, we saw our clients needed more marketing support—so we stepped it up! Now offering everything from photography and video to social media and website design, we’re here to make sure your story resonates in every language, with visuals and strategy that truly connect.
Hola
*
Hola *
ABOUT LUCERO/
Hola! I’m Lucero, a Latina powerhouse with a camera, a creative heart, and a vision for making people and brands look their absolute best (yes, that includes you!). Born in Mexico and now rocking Austin for over a decade, I’ve combined my lifelong love for photography, design, and storytelling.
I’m definitely not just about “pretty pictures.” I’m here to capture the real you—your culture, your hustle, and your personality. Whether you’re a business owner, community leader, or someone who just needs a little “wow” factor in their personal brand, I’ve got you covered.
Fun fact: My journey began in my family’s photography studios, and now I’m here, capturing CEOs, creating buzz-worthy content for non-profits, and helping people celebrate their work and culture with custom visuals. Oh, and did I mention I’m also a industrial designer, curator, website designer, and artist? Yep, I wear a lot of creative hats—including the years when I was a metalsmith jeweler (bet you didn’t see that one coming, lol)!
When I’m not behind the lens, I’m probably chasing my son, dreaming up new ways to empower my community, or mentoring future photo rockstars. Whether you need headshots, product photography, or a full-blown brand overhaul, I’m here to bring your vision to life with a little humor, a lot of passion, and an endless supply of smiles.
\OUR PROCESS
How We Work
Discovery & Fit:
Before we embark on any project, we believe in ensuring we're the right match for your brand. The first step is a Discovery Call or Client Request Form, where we take the time to understand your needs, goals, and where you are in your journey. This initial step ensures a strong foundation for a collaborative, successful partnership moving forward.
Creative Development:
We want to know your brand inside and out. Through a tailored questionnaire, we gather insights on your expertise, experience, and current strategies to integrate what makes you unique, we ensure your message resonates deeply with your audience and positions you for the next level of growth.
Content Production:
Through curated content and thoughtful design, we craft compelling visuals that tell your unique story. We don’t just capture moments; we create what resonates with your audience, highlighting the essence of your brand and the impact you want to make.
Delivery & Launch:
Once the creative work is complete, we ensure that every detail is polished and aligned with your vision. We deliver the final assets—whether it’s photography, video, or branding materials—ready for you to implement across your platforms We also provide guidance on how to strategically launch and integrate your new content to maximize its impact.
Our Clients
